Turning Shit Into Gold (and Vice Versa)

How to keep people’s attention when you’re talking about septic systems and toilet etiquette? My solution for King County Wastewater Treatment Division was tapping into the worldwide frenzy around a hometown hero and his Grammy-winning smash hit song… and poking fun at them. In addition to the concept, I wrote the lyrics and a hilarious video script that sadly didn’t get produced, but the catchy end result garnered tons of press and a stamp of approval from Macklemore himself. Now if I could just get Weird Al to answer my calls.