Making The Music Matter More

Seattle’s globally renowned radio station KEXP, “Where The Music Matters,” was exploring the idea of mixing more information and entertainment into their mostly-music broadcast. I pitched a bunch of ideas for segments in a “music magazine” type program. While the program itself never got off the ground, many of the segments individually found a life of their own, including the popular “Pick Three on KEXP” where listeners joined stalwart Morning Show DJ John Richards in the studio to pick, play, and discuss three of their personal favorite songs.