[ posted Friday November 6, 2009 ]
Forget me not.
I’m frequently hired to come up with names for all sorts of things: products, promotions, events, and movies. For a film, there’s usually a working title (“UNTITLED ADAM SANDLER PROJECT”), or a title didn’t test well with focus groups, was already taken, or just didn’t fly with someone with the power to shoot things down.
And then there are these situations:
I can’t believe they left out ST. ELMO’S FIRE; that one really sticks out in my memory. Bundle yourself up in a fuzzy blanket and take a peek:



to view selected samples.


